HubSpot’s specialty is inbound, an extremely powerful method of attracting visitors, converting leads, closing sales, and retaining customers online. An experienced inbound marketer will be tempted to say that inbound marketing and digital marketing are virtually equivalent, but a few subtleties can be noted.
What is marketing?
It’s necessary to understand the aims of marketing itself before understanding what digital marketing is. What is its job, and for what reason is it? The best marketers know how to precisely link each type of content and tactic to strategic objectives.
Marketing actions make it possible to create products or services known and increase their visibility with a target audience.
So what is the definition of digital marketing?
From your company’s website to various online branding (digital advertising, email marketing, web brochures, etc.), digital marketing covers a wide spectrum of tactics and content.
The best marketers know how to relate each form of content and technique precisely to strategic goals. Here are the most popular forms of content and tactics:
Attributes of digital marketing
- Website
- Blog posts
- E-books
- Infographics
- Interactive tools
- Social networks (Facebook, LinkedIn, Twitter, Instagram, etc.)
- Free online presence (social networks, comments)
- Web brochures
- Branding elements (logos, fonts, etc.)
Tactics
Search engine optimization (SEO)
This involves optimizing a website to obtain the best possible ranking in search engine results and thus attracts more natural (free) traffic.
Content Marketing
It is about creating and promoting different forms of content to increase brand awareness, increase traffic, and generate leads or customers.
Inbound marketing
Inbound marketing is an approach encompassing the entire funnel, designed to attract visitors, convert leads, close sales, and retain customers using online content.
Social media marketing
This practice consists of promoting content and a brand on social networks to improve brand awareness, attract traffic, and generate leads.
Cost per click (CPC)
This is an advertising method aimed at attracting traffic to a website. The broadcaster is paid each time an Internet user clicks on an advertisement. Google AdWords is one of the most popular forms of CPC.
Affiliate Marketing
In return for promoting third-party goods or services on a website, this performance-based advertisement approach includes earning a fee. In return for promoting third-party goods or services on a website, this performance-based advertisement approach includes making a fee.
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Native advertising
These are content-driven advertisements and posted on a third-party platform alongside non-paid content. BuzzFeed sponsored articles are one example. Also, many marketers consider social media advertising, such as Facebook and Instagram ads, to be native advertising.
Marketing automation
Marketing automation refers to software applications for marketing automation or automation. Operations. It often makes sense to automate repetitive tasks, such as sending emails, posting to social media, and certain website actions.
Email marketing
Businesses use email marketing to engage with their audiences. Businesses use email marketing to engage with their audiences. Email is used to promote content, specials, and events, and to redirect contacts to the company’s website.
Online public relations
Online public relations is all about developing a free online presence through web publications, blogs, and other content-driven sites. They are similar to classic public relations, transposed into the digital world.
DigiTexture 