Time is of the essence. Whatever the techniques applied, it takes several days to put them in place and reap the effects. Being a natural SEO means knowing how to be patient.
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- UX: a well-thought-out, smartly built site with the right wording will work.
- The content: “Writing well is a job,” recalls Emmanuel de Vauxmoret. “Take the Time to carefully select the person who will write content for you.”
Once he was reminded of his pre-requisites, he shared the ten solutions that worked for him.
1. User Behavior
Analyze the actions of your Internet users. How much time do they spend on the pages? What’s your bounce rate? This is how you find the most effective pages on your site.
2. Charging time
Monitor and improve your speed index. This should be your first instinct. In 2020, it is imperative to have the shortest possible loading time.
3. Drive Traffic to your site
This is a strong signal for Google. “Sending Traffic starts the machine “. But remember: it’s not just Google in life. Social networks and newsletters are also an interesting lever.
4. Have a Popularity Strategy
Make infographics, guest blogging, contests, videos, etc. Don’t forget to optimize the existing external links (thanks to Ahref in particular), making it possible to see and repair the 404. Contact the sites which have broken links to propose them a new URL.
5. Be Opportunistic
Try to rank on brands rather than non-brand keywords. This is a way that works well for ranking quickly on less competitive keywords. “Traffic is virtuous.”
6. Correct the 404
It is a negative signal for Google to have too many 404 type errors. Correcting them generates a good SEO boost. Go to the Search Console to spot them.
7. Review its Contents
Emmanuel de Vauxmoret offers this method to improve your content and improve your SEO traffic:
Improve content: update, development, duplicate, clean up your existing content
Link the pages of the site to each other. The internal mesh will help propel the most strategic pages
Stop keyword stuffing. “Forget the keyword ratio right away”. You have to think about the quality first and the consumer experience.
Make external links to relevant and quality content.
Put the Call to Action button on all your pages. “What is the point of driving traffic to his blog if there is no CTA?” “he asks.
8. Have an SEO Friendly WordPress
Spend the time you need to find an SEO Friendly template. It’s complicated; it can take a long time. But it is helpful. For example, Hn tags should only be in the text and not in the footer or sidebar. Work on the UX of your templates.
Finally, don’t forget to add a backup extension, an extension to manage your SEO, and another to save your site. This will keep you if your site is hacked.
9. Make an HTML Sitemap
Plain and yet so powerful. Place a link to a site map page in the footer that refers to all the articles written, for example, by year. This enables quicker indexing. To ensure rapid indexing, this connexion should be positioned as near as possible to the home page. And the summary must be transparent and short, of course.
10. Work on Your Logs
It is a slightly more technical solution, but important. Google spends a limited amount of time crawling your site. It is, therefore, necessary to show him above all your most beautiful contents, it is imperative. Ask yourself the right or correct questions in order to do this:
- What pages are seen by google
- Which pages are not crawled by Googlebot?
- How often he crawls the site and how it affects visits
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