As a business, you’re probably doing your best to connect with and attract new customers. Nevertheless, be aware that companies work diligently to promote their products and services to other companies. Even though it’s a sale in both cases, there are some fundamental differences between marketing aimed at businesses and marketing aimed at consumers. HereContinue reading “WHAT IS B2B MARKETING?”
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Social media strategy: 6 tips for communications managers
For more than 10 years, social networks have transformed the way we communicate. And businesses are no exception: more and more companies, large and small, are using social media as a marketing method. According to INSEE, 40% of companies with 10 or more people have one or more accounts on social networks. But today, forContinue reading “Social media strategy: 6 tips for communications managers”
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